Business

Boosting Team Communication: The power of a whiteboard

Today’s pig farms have access to a wide range of technologies—from mobile phones to specialized software—that help us track production and communicate more effectively. But even with these tools, communication gaps still exist. We often assume that if the data is recorded and analyzed, everyone on the farm understands what it means. That’s not always true.
While caretakers are responsible for keeping accurate records in the barns, it doesn’t necessarily mean they understand what’s happening with the pigs they manage—or with the rest of the operation. And with the volume of messages and updates we receive daily, staying organized and on the same page is a challenge.
One simple, effective way to improve team communication and overall awareness is through the use of whiteboards. A whiteboard makes key information visible to everyone on the team—at a glance.

Here are 10 practical tips for using whiteboards in your operation:

  1. Visual
    Keep the information easy to read and interpret. Use tables, charts, or graphs to help convey data quickly and clearly.
  2. Accessible
    Post the whiteboard in a high-traffic area where your team gathers—such as the office, shop, or breakroom—so it becomes part of their daily routine.
  3. Simple
    Stick to the essentials: mortality, inventory, pig movements, market loads, etc. The goal is to promote awareness and quick decision-making without needing to wait for closeouts.
  4. Comparable
    Update the information weekly but leave previous weeks visible. This helps the team see trends, understand changes, and project future performance based on past results.
  5. Actionable
    Use the board to spark team discussions. Encourage input on what might be causing issues and what actions can be taken immediately to improve outcomes.
  6. Foster Collaboration
    When teams are divided by roles—nursery, finisher, marketing—it’s easy to get siloed. A shared board fosters a sense of unity, responsibility, and appreciation for what other team members are doing.
  7. Track Maintenance
    Maintenance requests often get lost in the shuffle. Listing them on the board adds accountability and ensures follow-up.
  8. Movement Schedule
    Post key movement dates—like weaning, market loads, washing, or barn setup—to improve planning and time management.
  9. Team Schedule
    Share weekly schedules and responsibilities. This improves efficiency and helps identify where extra support may be needed.
  10. Set Clear Expectations
    Review performance goals—both individual and team—regularly. These should include production targets, weekly working hours, and overtime to help align efforts and reduce surprises.

Technology is powerful, but nothing replaces clear, visible communication. A whiteboard keeps the entire team aligned, focused, and working toward the same goals. It’s a low-cost tool that can help solve big organizational challenges—and build a stronger, more engaged team.

About Giovanna Penuelas

Giovanna grew up in San Luis Huexotla, a small rural community in Texcoco, State of Mexico, Mexico. She obtained a Doctorate in Veterinary from Murcia University in Spain in 2005 and brought her experience to Pipestone in August 2022. She is currently the FarmTeam Coordinator for Pipestone Business.

Get In Touch

Learn more about Pipestone and find our locations.

Contact Us